Career Development

RD Marketing: Starting a Blog

January 11, 2018   /
Author: 
Provided courtesy of GetHealthie.com

Looking to start a blog to help promote your dietetic private practice? Blogs are a great resource for keeping your clients educated and informed. Outside of just helping your clients, blogging can also be a great way to keep yourself writing and actively engaged in the latest health and nutrition news. In this ever-evolving field, blogging can be a great answer in keeping yourself up to date! But did you know, blogging is also a great way to meet new clients?

Finding new clients
While the internet might seem like a big and scary place where people from just about anywhere and everywhere can read your writing, that also means that your following can come from just about anywhere. It also means that if someone likes what you have to say, they may actively seek you out to work with you. If your practice has integrated tools like telehealth, this can make meeting them especially easy. Otherwise, a reader who happens to realize that you are located nearby may just decide that is the added push to sign up for a consultation, even if they had not originally been looking to start seeing a dietitian. When you become an authority and a trusted name, clients value your expertise and are much more likely to seek you out individually when they decide to look for nutrition counseling services.

So how do you get started?
This part is easier than you think! First, decide what platform your blog will be on; it can be WordPress, Weebly, Wix, Squarespace, Tumblr, Blogger, or possibly a function that can be added to your current website. It is a great idea to check out every different option to see what will be best for you and your business.

Next, find your niche! If you are in private practice, I am sure you have heard this advice a million times. While you may be interested in working with all kinds of clients, establishing your niche by targeting a very narrow and specific clientele actually helps attract a larger variety of clients as well. It is all about branding and establishing a brand identity. Blogging works the same way. When you are just starting your blog, you may not really know what you will want to be blogging about. (You do not have to know right away, but try to figure it out quickly.)

Try to blog about something you can realistically talk about often and do not tire of. For instance, if you are a foodie, talk about food! Products you are trying, the health benefits or shortcomings of it, recipes you love, recipes you have invented, swaps you are trying, what is on trend to try, and so on. The more your blog fits with your personality, the more fun you will have with it. On a blog, do not be afraid to get personal. You can be a bit more casual and share a little more of your life than you normally might with your clients. With that said, do keep in mind that clients—or potential clients—are reading it.

Give your blog a name! You may want to name your blog after your practice, or something related to your practice. This is especially helpful if your practice has a unique name or some great pre-existing branding. If your practice has a location-related name, that may be especially useful to use—it shows your readers where you are from and it also acts as a draw for readers from the region. However, if your practice is under your name as the dietitian, while it is definitely not a hard and fast rule, you may benefit from a created name just for your blog. It may even include your name.

For instance, if Erin Smith happens to have her own private practice—fittingly called Erin Smith MS, RD, CDN, while that is a fine name for her blog, she may want to draw out the theme of her blog a little more. Let us say she is a foodie. She wants to write educational articles here and there, but she loves food and wants to share her thoughts on new products and trending dishes she is trying. She may consider naming her blog something along the lines of “Erin Eats!” (Alliteration is fun for titles too—Dining with Diane has more of a ring to it than Dining with Cindy).

Establish a calendar. While it is a great idea to start a blog, way too often that is all that happens. Blogging is a time commitment. While it sounds like an easy thing to post every day, it is not. Writing short and quick blog posts once or twice or even three times a week may be your solution to creating a schedule to which you can stick. Figure out each week when you are going to have time to maintain your blog. Setting aside an hour or two for it once or twice a week is a great thing to do. It also helps to set that expectation for your reader. A line like “updated every Monday” will keep readers returning. Readers will only come back so long as they know that there will be new content, so setting the expectation where it will be appropriate will help you to build up a following in the long run.

Provided courtesy of GetHealthie.com

Provided courtesy of GetHealthie.com  HIPAA-Compliant practice management & telehealth platform for dietitians